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JUST RETIREMENT BECOMES AN OFFICIAL PARTNER OF THE ENGLISH INDOOR BOWLING ASSOCIATION
The English Indoor Bowling Association Ltd (EIBA), the national
governing body for the sport of flat green indoor bowls, is delighted to
announce that Just Retirement has now become an official partner.
This exciting new relationship means that Just Retirement
will become title sponsor of two prestigious national team knock out
competitions: the Men’s Denny Cup and Ladies Yetton Trophy.
Throughout the indoor season, Just Retirement will be actively promoting the
sport of indoor bowls to their customers throughout England, as well as
offering their services to the EIBA’s 100,000 individual bowlers, by
engaging with clubs at a local level.
Commenting on the sponsorship,
EIBA Chief Executive Peter Thompson said: “To secure Just Retirement as an
official partner is a tremendous coup and will provide a massive boost for
the association and the sport. Not only will Just Retirement be promoting
their services to indoor bowlers, they genuinely want to help the sport
develop at grass roots level by introducing customers to an indoor club near
them.”
Just Retirement’s Group Marketing and Distribution Director,
David Cooper, said “We’re delighted to be working with the EIBA to bring the
game of indoor bowls to a wider audience and encourage as many people as
possible to try the sport. Our partnership with the EIBA proves that Just
Retirement really is a different kind of financial services business: one
that’s serious about is mission of helping people to make more of their
retirement."
The sponsorship was brokered by the EIBA’s exclusive
commercial agency, CMSeven.
9th January 2015
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