The English Indoor Bowling Association Ltd (EIBA), the National Governing Body for the Sport of flat green Indoor Bowls, are delighted to announce Imagine Cruising as the title sponsors for the inaugural ‘Imagine Cruising Premier Threes Finals’.

Premier Threes is a new, dynamic format of the game which sees players play 3 bowls over 3 sets of 3 ends and if a tie break is required, then a 1 bowl shoot out will take place. This format will be short and sharp and games will last between 20 to 45 minutes.

Commenting on the sponsorship EIBA’s, Chief Executive Peter Thompson said: “To secure Imagine Cruising as title sponsor is a major boost for the Association in developing and showcasing this exciting format of Indoor Bowls.”

An Imagine Cruising representative said: “Premier Threes brings a new opportunity for the sport of Indoor Bowls and we are delighted to be working with the EIBA Ltd to promote the game to wider audiences and encourage more people to play the sport.”

The sponsorship was brokered by the EIBA’s exclusive commercial agency, CMSeven, whose Director Charlie Mitchell commented: “An association with this exciting new format of the game allows Imagine Cruising the opportunity to engage with indoor bowls players and fans throughout the country. No doubt ensuring they become their first choice for cruise holidays going into Christmas and the New Year.”

Hosted at Erewash Indoor Bowls Club, Nottingham on Wednesday 18th December the Finals will be broadcast live across Premier Sports, Sky Channel 428 & on freeview, Virgin Media Channel 551. For more details.

For further information please contact:
Peter Thompson Chief Executive, English Indoor Bowling Association Ltd
Tel: +44 (0) 1664 481 900
e-mail peterthompson@eiba.co.uk 

25th November 2013