PRESS RELEASE

Bowls Development Alliance Take A Step Forward

The Bowls Development Alliance (BDA), the umbrella organisation for four Bowls NGBs, Bowls England, English Indoor Bowling Association Ltd, British Crown Green Bowling Association and the English Short Mat Bowls Association, have appointed a Development Manager to take the BDA forward in its vision to increase participation in this great sport.

Susan Cooper joined the BDA from Badminton England where she held the post of SW Regional Manager. Susan brings over 25 years of sport and sports development experience to the position including 2 years with Sport England SW and extensive experience working within local authorities leisure departments.

The BDA has in total over 400,000 club members, playing in 7,500 venues across 38 County Associations.

It was recently awarded £750,000 from Sport England to grow the game, through agreed interventions, with a target of 12,000 more people 65+ playing Bowls by March 2013.

Key interventions will be introduced in identified focused areas across the Country to ensure this target is delivered.

It is hoped to raise the profile of the sport to encourage all ages to take up the sport of Bowls. Club Development will be key and the Alliance will be working with clubs to obtain the Clubmark standard and to work with coaches to up skill them in order to provide a quality experience for both beginners new to the game and those who aspire to play at the very top level

For further information on the work of the Bowls Development Alliance contact Susan Cooper on susancooper@bowlsdevelopmentalliance.com  Tel: 0788 435 8202.

1st October 2010.